LinkedIn Tip 8: Updating Your Network Status
On your profile, you have the option of letting your contacts know “what you’re up to.” While, in theory, you can post anything, we recommend that you keep it strictly business related. LinkedIn is...
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Mobile LinkedIn Features for the B2B Professional
LinkedIn is constantly updating and improving their offerings. Here’s a look at the latest changes that I find to be key for the B2B professional:Mobile App First and foremost, LinkedIn has a new and...
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The B2B Marketing Roundup: Week of September 12th - 16th
It feels like fall is finally here, and so is our B2B Marketing Roundup. This summer we began sharing a weekly summary of our favorite articles and posts covering B2B marketing topics and we plan to...
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Tweets, Links, Circles and Likes: Necessity or Luxury for B2B Professionals?
Just in the past week, I have been asked the following questions by Partners from two different accounting firms: “Is all of this social media stuff really necessary? If so, how can I possibly be...
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7 B2B Social Media Sins
As 2012 approaches, it is clear to see that social media should be a focal point in your B2B marketing plan and strategy. Social networking sites can be a great way to connect with potential prospects...
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The B2B Marketing Roundup: Week of December 12th - 16th
There’s nothing quite like the holiday season! Hopefully you’ve had some time to catch up on your favorite blog posts in between holiday shopping, cookie baking and present wrapping. I know I’ve been...
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Embrace Social Media Marketing, While Keeping an Eye on Protecting Your Business
This week a client of ours participated in Philly Tech Week by presenting a seminar on how a business can embrace social media tools to build their brands, while also keeping an eye on protecting its...
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4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
LinkedIn is more than just Facebook in a business suit. It’s an online directory of your professional contacts, a self-updating rolodex, a powerful marketing outlet, a professional search engine, and...
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